How to Perform SEO with Bing for Your Blog
In my last post I have talked about how to submit sitemaps in major search engines where you have seen the name of Microsoft’s new search engine, Bing. Bing is already a buzz word in the search engine world. It is proven to be better than the old MSN.com but again, the million dollar question is as a webmaster “what’s in your wallet? Or how can you SEO for Bing? So, I decided to point out some of things that webmasters can do to improve your site ranking with Bing. SEO with Bing will be similar to SEO with Google. Let’s take a look.
What is Bing?
Microsoft has released a new search engine far better than MSN.com which is called Bing. As Microsoft describes it “Bing is really a decision engine—a faster way to make more informed choices”.
Why Bing is Important for webmasters
I will simply let the number do the talking. It’s been only a little over a month that Bing has been released and Bing is already ranking in the top 20 websites in the world. So, I have decided to compare Bing with Google, Yahoo and Ask.com for their traffic and found the following. For my websites, Bing is already taking over Yahoo for sending visitors. So, if I you would be you then I would keep a close eye on Bing and maximize its potential.
Things to do for SEO with Bing
Bing emphasizes on SEO very much. In their white paper they said specifically that “All of the benefits from these enhancements are available to websites that invest in SEO.” SEO for Bing will require the following for all the webmasters:
- Submit your sitemap to Bing
Submitting your sitemap to Bing is also very helpful for Bing to look into your smashing content. Read through my earlier post about submitting your sitemaps to search engines to find out more. However, there’s no need to resubmit your sitemap to Bing if Live Search previously indexed your website and there have been no recent changes on your website. You can use Google sitemap plugins for you WP blog to create a XML sitemap. - Unique titles and Meta descriptions to each page
By adding great post titles and descriptions you will provide Bing with good, keyword-oriented information that will well represent your website thus will rank better in Bing. Read though the “How to Optimize page Title” and then “38 Ways to Electrify Your Blog Post Titles and Headlines“. Once done, use all in SEO plugins for your wordpress blog and implement your learning’s. - Systematic page Structure
For Bing web crawlers a systematic and well organized page structure matters. Bing crawlers want the webmasters to use a consistent data structures between pages (such as placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as micro formats, etc.) to add more of your webs site content into Bing’s SERPS. - High Quality Content
Once you have performed SEO for you blog and blog posts, you need to start looking at our blog post content. Since, Bing offers a content preview, Bing wants webmaster to perform SEO for clear and high-quality page content.
Hopefully, you can find the huge similarity between the SEO for Bing and SEO for Google. The only thing that I Bing hasn’t mention is the importance of backlink. I assume as Bing learns more they will be asking for backlinks as well. Also, if you wanted to read Bing’s White paper you can find it here. Ultimately, SEO is still SEO. Bing doesn’t change that.
Filed Under: Blogging • Search Engine Optimization • WordPress




my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.
[...] industry. Having said all of that, what’s in for you as a webmaster? Earlier i have explained how to SEO for Bing and today i will back up its importance for every one of us who [...]
Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.
i have been evaluating the search results of Microsoft Bing compared to Google and they are comparable. Bing gives almost the same relevant search results just like Google.
Hi Goerge, Its same for me as well. I get google ( of course the biger chunk of traffic) followed by bing and then yahoo.
Bing search engine gives almost the same search results as Google. Looks like Google will now have a tough competition when it comes to search engine technology.
Bing does give search results much like Google but i would have to say that Google still gives more relevant search results.
i have been using the BING search engine for a couple of weeks. it seems to be as good as Google but for some reason i would still want to stick with Google search engine.
[...] said all of that, what’s in for you as a webmaster? Earlier i have explained how to SEO for Bing and today i will back up its importance for every one of us who [...]
Ive been trying out the new bing search engine and i think it is quite relevant to google talking abouut tough competition …….
my default search engine is Yahoo but now i am using BING because it is much better than Yahoo. i heard that Bing search engine would power Yahoo search also.
i think that Bing is not as good as Google. Google would still index new websites faster than Bing. Microsoft would still need a lot of catching to do with GoogleBot.
I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.