GoldSEO Blogging Ideas to Make You Blog Successful

How to Optimize Your Landing Page Quality

How to Optimize Your Landing Page Quality

To optimize your PPC campaigns with major ad groups you need to monitor and test your keywords and landing pages constantly. Your ads should work together with your preferred keywords and landing pages in order for your have a lower PPC and thus giving you a higher Google Quality Score for your keywords.

Landing pages are a custom designed to convert visitors. To Google, low quality landings pages indicates a low quality site. And low quality site will have a bad site experience for Google thus Google will penalize you by charging extra for you PPC. Following are six steps that you can keep in your mind while optimizing and improving your Landing page.
 
Landing Page Relevancy:
Use a content rich landing page. Write landing pages that matches your keyword. Optimize your title tag, meta tag according to your keywords or vice versa. 
Do more than simply display other ads or lead visitors directly to a sign up form.

Landing Page Bounce Rate:
A great way t examine your quality of landing page is to look at the bounce rate using Google Analytics. Your bounce rate you tell you how informative is 
your Landing Page. Try achieving bounce for lower that 40%. Use multivariate tools to lower the bounce rate.

Landing Page Load Speed:
The faster your Landing Page open, the more you Quality Score you will receive in that category. Because faster pages offers better user experience for 
visitors.

Landing Page SEO:
Use SEO (Search Engine Optimization) for your website. A good landing page has titles with keywords that focus the page on a particular theme.

Landing Page Disclaimer:
This is almost a no brainer. You should provide a privacy policy when asking for personal information unless you are just trying to push out a sell for one 
time only. This should bring a psychological support to your customers as well as will keep you safe from courts.

Annoying user experience:
Avoid offering annoying user experience such as pop up ads and other intrusive elements. It also includes frequent site outages, slow page loads time etc.

If I had to design my Landing Page then I would do just like Amazon.com . Why?? Simply because they have the best layout for their products pages and how do know that? Because they have the highest conversion rate with their CPC based on their reports.

As I said it before, It’s all about trial and error and learning from it. My experience you can read all you want but the only way you can learn more will be by implementing it. So, go ahead and start tweaking your Landing Page will you achieve whatever that you want to achieve.

How To Write Google AdWords Text Ads that results high CTR

How To Write Google AdWords Text Ads that results high CTR

Last couple of posts I have talked about what is google quality score and how you can improve your Google Quality Score. Today I will show you ways that will allow you to control the most important deciding factor for your keywords quality score, which is Google Adwords Ads text. You can save a huge chunk of your Adword expense just by writing an effective Google Adword Ad applying relevant keyword to its text. Once you manage to have an effective Google Adword Ad with relevant keyword to its text, Google will display your ads more than others, which will get you the clicks that you want and will give you a higher CTR (Click through ratio) and finally will cut the cost of your keyword.

From my list of readings and references I have found the following articles are very useful and handy. I have broken down the readings into two steps and I strongly suggest reading the pre-reads first to learn some general terms knowledge and then move into the implementation part where you can start practicing .

Pre-read :

• Starter Edition text ads : Find out what Google says about writing adwords ad text.
• Write Ad Copy  : Microsoft’s version of google ad text.

Implementation:

• AdWords Ads Writing Tips :  31 ways to text you learning’s before you spend you money with Google Adwords.
• How to Write PPC Ad Copy: Tom Demers has a nice easy to follow templates for writing google adwords ad campaign.

As you move forward with your Adwords account, it will always help you if you have a list of references (I call it cheat list) where you can always refer back to if you had any questions.

How to Improve Your Google Quality Score

How to Improve Your Google Quality Score

• It will save you money by lowering your cost per click
• It will increase your profit by increasing your ad display

To refresh your memory, google’s Quality Score depends on the following equations

QS= CTR + HCTR + PRF + LPQ + ORF

Now, let’s take a look at what we can do as a user to control our cost per click. I took all the variables and made a chart as follows based on importance ranking:

My thought behind the importance ranking were that if you have an advertisement with relevant keyword then google will display it more  as well as it will get more licks. And once the customers click through it, since you customers will like you landing page, they will spend more time in your website. And in total you will receive a high quality score for your keyword.

How much you will spend on you PPC is depends on a lot a variables and majority of those variables are dependent on you. In others words, you are the only one who either can make you a lot of profit or make you looses a lot of capital.

ABC’s of Google Quality score and its Engineering Behind it

ABC's of Google Quality score and its Engineering Behind it

What if you have a website and saved some money to spend for google adwords PPC (pay per click) ad campaign. And if you are planning to spend least amount of money for every keywords that you want sponsor and get most clicks possible then you need to understand how google decided your keywords pricing. How much an advertising will pay for his/her keyword depends on something called Quality Score that google assign to your keyword.

Google computes a quality score for each of its keywords in order to provide a higher user experience after a click through to the site. The quality score is then used to calculate the minimum bid prices, which in turns affects the rank of the ad, given a typical advertiser budget constraint. Even though the exact algorithm for computing Google quality score is not found yet, we can approximate it based on what google said and what others experienced.  The Quality Score is a product of the following:

• Current Keyword Click Through Rate
• Historical keyword performance
• Applicability of the keywords to the ad
• Layout of the landing page
• Other relevancy factors

The Click Through Rate or CTR:
It is the ratio of the number of times your ad is clicked by the number of times your ad was displayed. Click through rate is one of the dominant factors in QS and made almost real time. Also it could be both good and bad for you. If you have a high CTR or click through rate then you will pay less per click and if you have a lot CTR or click through rate then you will pay higher per click. You will pay google almost same amount of money but you will loose since less CTR will cost high price and will allow you less customers to sell.

Historical Click Through Rate or HCTR:
Its also based on CTR (Click through rate) but over a the life of that keyword. Historical keyword performance refers to how that particular keyword has trended in all Google campaigns everywhere over time. In this case Google looks at whether this keyword gets a good click through rate or not, whether its bid on by a larger number of people or not and how long it takes for an average folk to click on it. One others words, you do not have any effect on this section, this is purely from google profitability standpoint.

Relevance of Keywords to ads or RKA:
Relevance of your ad text means that whether Google find your keywords within the text of your ad of not, which is also called “keyword-to-ad-text-match. In others words, more keywords you will use in your ad, the higher will be your ads relevance.

Landing Page Quality or LPQ:
This is also a crucial part of the google Quality Score. Google wants to have its user a good web experience and to provide that your landing page layout and content needs to be rich is offerings. Sparse landing page will cost your more money and in the same token, you will pay less money per click if you have good landing page. Simple showing a product and only the price without any description or reviews will hurt your Quality Score.

Other Relevancy factors or ORF:
Not everything is for everyone. I think keeping that in mind; Google uses some other measurement to calculate your/my ads quality score, which is not released for public. My best educated guess will be (from Google profitably stand point), this score has to do something with customer appreciation. Example will be: how much you spend with google every month, how many keywords that you bid for, how long you are working with google etc. Keep in mind everyone like customers who has a lot of money and I strongly think that Other Relevancy factors plays a big role in that.

And now this is approximately all that you need to know to get you started with your Pay per Click adventure with Google.

Top PPC Spender with Google Adwords spends over $6M/month

Top PPC Spender with Google Adwords spends over $6M/month

Talking about big money. Even in this bad economy online search marketing is getting bigger and better (more profitable for search engines, especially google). Adquants just released the list of Google’s Top 100 Search Advertisers in April 2009 by Monthly PPC Spend, where the top company spent over $200K and the bottom company over 20K. Talking about big expense, just take a look at the picture above. The highlights are the following:

• Google’s top PPC spender was AOL with $202,776 per day
• The second top PPC spenders was expedia.com with $152,658 per day
• The third is nextag.com with 111,086 per day

I wonder who maintains the PPC department of those top 10 big google adword spenders. Does anyone know who they are??

Complete list of 95 Do-Follow Social Bookmarking Websites

As a continuation is finding out ways that we can generate backlinks for blogs I already have posted the list of 35 FREE PR Distribution websites. After that I started my “Project: SEO” and today I will post a list of 95 Do-Follow Social Bookmarking websites that you can choose from to add your bog into. I went through all do-follow social bookmarking websites list that you can possibly find on the web and generated the following list of do-follow bookmarking sites. The list is broken down by the page rank but once again, if you want then you can generate if accordingly alexa ranking as well.

Just a simple reminder as a friend that you will not see any daylight for a long time if you try to post you blogs links in all of 95 Do-Follow Social bookmarking sites but it will help your blog a great deal if you can. And thanks to everyone who asked for this list. Enjoy.