How to Optimize Your Landing Page Quality
How to Optimize Your Landing Page Quality
To optimize your PPC campaigns with major ad groups you need to monitor and test your keywords and landing pages constantly. Your ads should work together with your preferred keywords and landing pages in order for your have a lower PPC and thus giving you a higher Google Quality Score for your keywords.
Landing pages are a custom designed to convert visitors. To Google, low quality landings pages indicates a low quality site. And low quality site will have a bad site experience for Google thus Google will penalize you by charging extra for you PPC. Following are six steps that you can keep in your mind while optimizing and improving your Landing page.
Landing Page Relevancy:
Use a content rich landing page. Write landing pages that matches your keyword. Optimize your title tag, meta tag according to your keywords or vice versa.
Do more than simply display other ads or lead visitors directly to a sign up form.
Landing Page Bounce Rate:
A great way t examine your quality of landing page is to look at the bounce rate using Google Analytics. Your bounce rate you tell you how informative is
your Landing Page. Try achieving bounce for lower that 40%. Use multivariate tools to lower the bounce rate.
Landing Page Load Speed:
The faster your Landing Page open, the more you Quality Score you will receive in that category. Because faster pages offers better user experience for
visitors.
Landing Page SEO:
Use SEO (Search Engine Optimization) for your website. A good landing page has titles with keywords that focus the page on a particular theme.
Landing Page Disclaimer:
This is almost a no brainer. You should provide a privacy policy when asking for personal information unless you are just trying to push out a sell for one
time only. This should bring a psychological support to your customers as well as will keep you safe from courts.
Annoying user experience:
Avoid offering annoying user experience such as pop up ads and other intrusive elements. It also includes frequent site outages, slow page loads time etc.
If I had to design my Landing Page then I would do just like Amazon.com . Why?? Simply because they have the best layout for their products pages and how do know that? Because they have the highest conversion rate with their CPC based on their reports.
As I said it before, It’s all about trial and error and learning from it. My experience you can read all you want but the only way you can learn more will be by implementing it. So, go ahead and start tweaking your Landing Page will you achieve whatever that you want to achieve.
Filed Under: Blogging • Search Engine Optimization
