How to Improve Your Google Quality Score

June 07, 2009 | Ghengis | Comments 0

Yesterday I have talked about what is google quality score. And today I will talk about what you can do to improve google quality score which in turn will do two things:

It will save you money by lowering your cost per click
It will increase your profit by increasing your ad display

To refresh your memory, google’s Quality Score depends on the following equations

QS= CTR + HCTR + PRF + LPQ + ORF

Now, let’s take a look at what we can do as a user to control our cost per click. I took all the variables and made a chart as follows based on importance ranking:

Quality Score Variables		Ranking	Controlled By
Relevance of Keywords to ads	RKA	1	You
Landing Page Quality	LPQ	2	You
Click Through Rate or CTR	CTR	3	You
Historical Click Through Rate	HCTR	4	Google
Other Relevancy factors	ORF	5	Google

My thought behind the importance ranking were that if you have an advertisement with relevant keyword then google will display it more as well as it will get more licks. And once the customers click through it, since you customers will like you landing page, they will spend more time in your website. And in total you will receive a high quality score for your keyword.

How much you will spend on you PPC is depends on a lot a variables and majority of those variables are dependent on you. In others words, you are the only one who either can make you a lot of profit or make you looses a lot of capital.

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