9 Google Adwords Golden Rules to Save You From Being Broke
Last 2 weeks were just crazy. Fighting with my project cost engineers to cut the cost of my projects along with the issues with wordpress 2.8 for my other websites and my family, it was fun. Last couple of posts, I have talked about Google Quality Score, and how to improve Google Quality Score. So, by now you already know behind the stories of Google Adwords and it’s time to execute. Today I will share some of my learning form my first round of beating from google adwords in 2006. I remember that it took me a quite a while and loosing a bunch of money (come one, I was a student back then and every single dollar was counted for). This a set of very basic, simple and my golden rules that works and keeps me out of trouble during my initial phase of learning about google adwords. So, lets take a look at the following 9 golden rules for google adwords.
Budget Allocation:
Determine the amount that you will spend for you Google Adwords campaign and for how long. Then in the name of God, stick to it for the allocated time. Also find out what’s the rate of return that you are looking for (ex: if I spend 200/week then I am looking to get back $400/week with $200 profit and $200 expense).
No Automation:
Never allow a Google Adwords account to run itself. Automation is good but not in this case.
Haste is Waste:
Applies with your Google Adwords account as well. Never make too many changes at a time. If you do then it will not give good enough information for you to make right decision. Allocate 5-7 days with different time setting for each group and stick with it.
It’s Your Money:
Never let Google control your budget. Google is not your personal finance advisor; she is a sales woman who will rip you off every chance she gets.
It’s Your Business:
Never let Google decide what’s best for you. It’s your business and you should make all the executive decision.
Too Quick is Too Bad:
Always allow time for changes to take effect. Keep in mind that gathering information is key to find out a trend. And those trends will help your Google Adwords campaign a success.
Set a Time and Stick with it:
Initially work in time intervals of seven days. Usually a 5-7 days window is enough for an ad to give you enough information whether you should move forward with that is not.
Control, control and control:
Always keep control. Micromanaging and being control freak by check your campaign every house and tweaking it will make you relax later.
Promptness =$$$
A neglected Adwords account is a dangerous. Don’t believe it, then go ahead and give it a shot. You will be amazed how quickly you will overspend your budget.
Now you already know the golden rules for your Google Adwords, if you dont have any account yet. Go ahead and do so. Remember, practice makes perfect.
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